Strategic planning is meaningless without action, and our Action Manager is where the real work happens – where, if you will, ‘the rubber meets the road.’
Strategypal’s whole ethos is addressing the critical problem with most strategic planning – that ‘implementation is viewed as critical, but scheduled as luxury … if at all’
Action Manager confronts this issue with inescapable authority, making it not only possible but imperative for the strategic plan to be put into daily action.
The beauty of Action Manager comes from our experienced insight into how people actually work. It is very difficult to always be thinking of the ‘Big Picture’ and yet remain focused on the job at hand. We have found that even the most ambitious strategic objective can and should be broken down into ‘doable’, measurable chunks. We’ve set the upper ceiling of these daily actions at 10 hours (many will be accomplished in less time than that).
This has the twin benefits of:
- avoiding overwhelming staff and
- ensuring that these actions actually get done.
Here is where specific goals are set, with precise deadlines, broken down by week, month, quarter, or however you choose, based on your specific relationship with your clients.
In Action Manager everyone can clearly see who is responsible for what, when delivery is expected, and how each task is progressing. ‘What gets measured gets done,’ and here is where the measurements take place to ensure everyone is held accountable, and that work progresses efficiently.
Of course, there will be actions requiring more (maybe much more) than 10 hours. These can (and indeed must in StrategyPal) always be broken down into more manageable, actionable chunks – individually not exceeding 10 hours. For example – a strategic objective for a particular month might be to provide detailed 3 / 4 hour briefings to 8 pre-qualified prospects, necessitating an approximate total time commitment of 30 hours. As a single action this can easily slip – but broken into 4 distinct ‘Actions’ to complete 2 each week (or even 8 separate individual actions), considerably raises the bar in terms of continuing accountability (potentially triggering corrective action much earlier, if required).