Top Products & Services

Do you know the true value of your top selling products and services?
A. No, we don’t.
B. We can identify our top selling products and services, but that’s about it.
C. We know the turnover value of our top selling products and services.
D. We know the turnover value of our top selling products and services and whether turnover is increasing or declining.
E. We know the turnover value and profitability of our top selling products and services and whether turnover is increasing or declining.
[Score:  A=0, B=1, C=2, D=3 and E=4]
Why is this question important?

Key questions:

  • What is the total sales for each of your top 5 / 10 products & services ?
  • Are sales for each of your top 5 / 10 products & services increasing or declining ?
  • What is the profitability of each of your top 5 / 10 products & services ?

Again remember – sales is not the same thing as profit – you may have a very high margin on a particular product / service which in fact could well generate more ‘bottom-line’ than some of your top selling products / services.