Reminding Everyone of Our Strategy, and Why it is Important?

Do you constantly remind everyone of the strategy and its value?
A. No. We don’t have a strategy.
B. We occasionally remind the team about the strategy.
C. We constantly remind everyone of our strategy, why it is important and how it will benefit them and the company.
D. We constantly remind everyone of our strategy, why it is important, how it will benefit them and the company, and the role each person is expected to play.
E. We constantly remind everyone of our strategy, why it is important, how it will benefit them and the company and the roles they are expected to play; and we use achievements to build momentum, support and morale.
[Score:  A=0, B=1, C=2, D=3 and E=4]
Why is this question important?

Implementing a strategy begins by educating and involving the people who must execute it.  By communicating the strategy and linking it to individual goals, a strategy map creates a shared understanding and commitment.

Jack Klinck, president of Mellon Financials Investment Manager Solutions, carried a copy of the organisation’s strategy map in his inside jacket pocket.  He would pull the strategy map out his pocket and at random ask an employee:

  1. “Do you know what this is?”
  2. “Can you explain it to me?”
  3. “How will the work you are doing, just before I interrupted you, have an impact on one or more of the objectives shown on this document?”

Poor answers reflected more on the employee’s manager than on the employee.

Communicating Strategy.

Communicating strategy must be carefully planned and managed.  The cornerstones of the strategic plan must be communicated “each year at least 7 times in 7 different ways”.

Here are some key questions to routinely ask managers and employees – they won’t like this, but do not underestimate how important it is:

  1. Can you recall, clearly state and explain our mission statement?
  2. How can your role help us achieve our mission?
  3. Can you recall, clearly state and explain our vision statement?
  4. How can your role drive us towards our vision?
  5. Can you recall, clearly state and explain our core values?
  6. How can we make these part of our daily actions?
  7. Can you recall, clearly state and explain our key strategic themes?
  8. What achievements have we put in place to drive us towards our strategy?
  9. How can we further build momentum?