Statement of Your Future

Do you have a concise, clear statement of your future?
A. No. We barely know where we’ll be next year.
B. We know where we are going, but we haven’t put anything on paper.
C. We have a sketchy idea of where we see our business over the next few years.
D. We have a written outline of where we see our business in two, three, five to ten years.
E. We have a concise, clear statement of where we see our business in two, three, five to ten years.
[Score:  A=0, B=1, C=2, D=3 and E=4]

Why is this question important?

Done well, a strategic plan provides a clear focus that energizes and moves the business toward its mission goals … a strategic plan is a valuable guide to focus time, talent, and resources in running a successful business.  Strategic planning can be a fantastic tool for organizational alignment and goal setting.

It’s easy to slip into the habit of tending to ‘think and plan (never mind work) strategically’ as something to do if you can take time away to do it.  Absurdly, it is viewed as critical, yet scheduled as luxury.

Working strategically is important … but … let me guess … right now, you don’t have time… right ?

What’s on your schedule today, tomorrow, the day after … next Monday … next Tuesday?  You see what I mean?

Let’s call a spade a spade … if you have to take time away from your daily schedule to think and plan strategically, then working strategically simply will never be part of your daily schedule.

Cut to the chase – you need a clear, concise statement of where you see your business in two, three, five to ten years.

What’s more if this is not shared and understood by everyone in your company, then you will not achieve your strategic goals.  You cannot do it on your own – you need to make strategy everyone’s everyday job.